Leading innovation in

financial technology

Our Company

Syntax Advisors provides investors with rules-based, diversified exposure to business risks via products that track Syntax Stratified Weight Indices. Syntax Indices are a new class of indices that reweight the most widely-used benchmarks, including the S&P 500, S&P 400, and MSCI EAFE using the Stratified Weight methodology to deliver a diversified return across all of the business opportunities in a benchmark rather than just the largest.

Syntax products were developed in conjunction with Functional Information System (FIS), the patented business classification system built by Locus Analytics that provides the technology used to identify business risks in a portfolio. Syntax Indices are developed and maintained by Syntax LLC, Syntax Advisors’ parent company. Syntax Advisors, LLC is a SEC registered investment advisor based in New York, NY.

The Syntax Team

Rory Riggs Syntax CEO and Founder

Rory Riggs

Founder and CEO

Rory Riggs is the CEO and Founder of Syntax Indices. Rory’s idea for Syntax Stratified Indices came from his career in healthcare and the industry’s statistical use of population sampling and stratification across sub-populations to control for inadvertent biases in clinical trial results. To address the potential of similar biases in index results, he and his team identified a new risk category called related business risks, developed a new classification system with which to identify and group related business risk, and implemented the Stratified Weight methodology to control for the inadvertent over-weighting of related business risks that regularly occur in capitalization-weight and equal-weight methodologies.

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Carly Arison Syntax President & COO

Carly ArisonPresident & COO

David Jaffin Chief Financial Officer

David JaffinChief Financial Officer

Jonathan Sweet Managing Director

Jonathan SweetManaging Director

Joe Leung CPA and Senior Vice President

Joe Leung, CPASenior Vice President

Jimmy Lin Syntax Senior Associate

Jimmy LinSenior Associate

The Board Members

Deborah Fuhr

Deborah Fuhr is the managing partner and co-founder of ETFGI. Previously, she served as global head of ETF research and implementation strategy and as a managing director at BlackRock/Barclays Global Investors from 2008-2011. Fuhr also worked as a managing director and head of the investment strategy team at Morgan Stanley in London from 1997-2008, and as an associate at Greenwich Associates.

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Kathy Cuocolo, CPA

Kathy brings over 30 years of experience in the asset management and ETF industry to Syntax. Prior to Syntax, Kathy was most recently the Managing Director, Head of Global ETF Services at BNY Mellon. Before BNY, Kathy spent 22 years at State Street Corporation, where she rose to an Executive Vice President. While at State Street, Kathy brought the first ETF to market, the S&P 500 SPDR , as well as several of the other early ETF products such as the Select Sector SPDR, the Dow Diamond, and CountryBaskets. She began her career at PricewaterhouseCoopers as an audit and consulting manager.

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George Hornig

George Hornig is a successful senior executive and business founder whose career has focused on financial services (asset management, investment banking, insurance and fin-tech) but has also spanned industries as diverse as health care, manufacturing, outsourcing of business services, social media, cybersecurity, augmented reality, and e-waste management. In addition to his role in leading and restructuring established businesses, George has been a significant investor and adviser for many early stage companies as well as a Director of several mutual funds.

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Richard Lyons

Rich Lyons is a Professor of Finance at the Haas School of Business, where he served as dean from 2008 to 2018 and acting dean from 2004 to 2005. As dean, Lyons led a sweeping culture initiative that drove the school’s historic strengths more deeply into admissions and other critical processes with a set of four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. He oversaw the development of Connie & Kevin Chou Hall—a new academic building funded entirely by alumni and friends—as well as attracting eight of the 10 largest gifts in school history.

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Stewart Myers

Stewart C. Myers is the Robert C. Merton (1970) Professor of Finance, Emeritusat the MIT Sloan School of Management.

Myers is past President of the American Finance Association, a Research Associate at the National Bureau of Economic Research and a principal of the Brattle Group, Inc. His textbook Principles of Corporate Finance (12th ed. with Richard Brealey and Franklin Allen) is known as the “bible” of financial management.

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Exchange Traded Funds

An exchange-traded fund, or ETF, is a diversified pool of assets that trades on an exchange like a stock. ETFs are a low cost and tax efficient way to invest your money. Syntax Stratified Weight ETFs are designed to track their specific Stratified Weight index.